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Summary principles of marketing philip kotler, gary. Principles of marketing philip kotler, gary armstrong, lloyd harris, nigel f. The latest edition available at rp library is the thirteenth edition. To help students understand how to create value and build customer relationships, kotler and armstrong present fundamental marketing. The latest version would obviously be more up to date but the principles have not changed that much since this edition. Kotlerarmstrong is a comprehensive, classic principles text organized around an.

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